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Please use this identifier to cite or link to this item: http://192.248.43.153/handle/1/1919
Title: Influence of marketing mix in prescribing pharmaceutical products by ophthalmologists in Sri Lanka
Authors: Sayandhan, T.
Kodithuwakku, S.S.
Gunaratne, L.H.P.
Keywords: Management
Pharmaceutical products
Prescription
Ophthalmologists
Marketing
Marketing policy
Sales promotion
Price
Decision making
Issue Date: 2008
Publisher: Postgraduate Institute of Agriculture, University of Peradeniya:Peradeniya
Citation: Tropical Agricultural Research, 20:p.260-268
URI: http://192.248.43.153/handle/1/1919
Appears in Collections:Tropical Agricultural Research

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